Of course, a successful event requires planning and preparation. But after the long, strategic process of organising an event comes an even more challenging job — promoting it. What’s an event without guests? All that time, money, and effort you spent on your event preparations will be put to waste if you have little, if

Malvertising, or malicious advertising, is a cyber-attack in which the perpetrator adds malicious code into trustworthy websites and social media networks. The code directs users to malicious software or sites that compromise their online security. This type of cyber-attack is usually confused with adware, a type of malware affecting online ads. They differ in terms

Starting your own local shop is one of the most effective solutions to become more profitable. Your shop can help you gain more income and eventually help stabilize your finances. Unfortunately, running a business is never easy. You need to ensure that your brand stands out, and that you are able to attract customers. To

Creativity fuels change, improvement and innovation. This provides people with an opportunity to think of new ideas which can help solve specific situations and allow individuals to achieve their goals. This shows how important creativity is in our daily lives, especially when it comes to business solutions. Creative skills and strategies can be an advantage

If you’re a business owner you should always make the most out of your available tools to help your business expand and become more efficient. However, some entrepreneurs could only think of traditional ways when it comes to business expansion. Instead of thinking outside the box they often rely on cliché ways to help their

Online stores or e-commerce has become a way of life for many people. In 2011, the industry rose to over $600 billion. This year, there’s an expected 1.92 billion global digital buyers. E-commerce will also account for 13.7% of retail sales. Still, half of the American businesses don’t have a presence online. They continue to

If you’re selling your services as a photographer, you’ll try to convince every person you meet that in the world of camera phones, they will be better off hiring your services. But what if the person you’re talking to is blind? Do you think that you should sell your services to him? It’s the same

One of the most oft-quoted adages in business is that the customer is always right. It is easy to see why this is the case; after all, if customers are not satisfied, it is unlikely that a business can continue to operate. Hence, developing a good relationship with customers is one way to help a

Investing is simple if you have the capital, but it may not be easy, especially if it’s your first time. It can be stressful to allocate your hard-earned money in any business due to recent market volatility. If you're one of the cautious investors, before you commit to a venture, you'll want all the facts