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promote your event

5 Effective Tips to Market Your Event

Of course, a successful event requires planning and preparation. But after the long, strategic process of organising an event comes an even more challenging job — promoting it. What’s an event without guests? All that time, money, and effort you spent on your event preparations will be put to waste if you have little, if

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online presence

Building a Powerful Online Presence

There is no denying the fact that the digital era has dominated the lives of most people. The business sector is not exempted from this. Businesses vie for consumers’ attention by building an online presence. Being visible online can help an entrepreneur reach customers and potential ones. With more people now spending most of their

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woman using a phone

Security 101: Protecting Your Device From Malvertising Attacks

Malvertising, or malicious advertising, is a cyber-attack in which the perpetrator adds malicious code into trustworthy websites and social media networks. The code directs users to malicious software or sites that compromise their online security. This type of cyber-attack is usually confused with adware, a type of malware affecting online ads. They differ in terms

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Employees looking at a laptop

Jumpstart Your Business with Creative Strategies

Creativity fuels change, improvement and innovation. This provides people with an opportunity to think of new ideas which can help solve specific situations and allow individuals to achieve their goals. This shows how important creativity is in our daily lives, especially when it comes to business solutions. Creative skills and strategies can be an advantage

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Barcode

Creative Ways to Use Your Barcode Printer

If you’re a business owner you should always make the most out of your available tools to help your business expand and become more efficient. However, some entrepreneurs could only think of traditional ways when it comes to business expansion. Instead of thinking outside the box they often rely on cliché ways to help their

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online shopping on a smartphone

What Customers Want to Find at an Online Store

Online stores or e-commerce has become a way of life for many people. In 2011, the industry rose to over $600 billion. This year, there’s an expected 1.92 billion global digital buyers. E-commerce will also account for 13.7% of retail sales. Still, half of the American businesses don’t have a presence online. They continue to

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webpage mockups

Why Some Businesses Need a Website and Why Others Don’t

If you’re selling your services as a photographer, you’ll try to convince every person you meet that in the world of camera phones, they will be better off hiring your services. But what if the person you’re talking to is blind? Do you think that you should sell your services to him? It’s the same

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What Makes Customer Relationship Management So Important

One of the most oft-quoted adages in business is that the customer is always right. It is easy to see why this is the case; after all, if customers are not satisfied, it is unlikely that a business can continue to operate. Hence, developing a good relationship with customers is one way to help a

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Top Reasons Fixing Computers is a Good Business Idea

Investing is simple if you have the capital, but it may not be easy, especially if it’s your first time. It can be stressful to allocate your hard-earned money in any business due to recent market volatility. If you're one of the cautious investors, before you commit to a venture, you'll want all the facts

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Engraving is an ancient art, one that thrives to this day. One of the earliest methods

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