Marketing Your Construction Company: Innovative Ideas To Try

If you run a construction company, marketing may not be at the top of your list of priorities. After all, you’re used to working with your hands, not with a computer. However, marketing your construction company is essential if you want to attract new customers and grow your business. Statistics show that there are 3,759,710

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The Ultimate Guide to Becoming a Great Sales Professional

When you think of sales professionals, what are the familiar images that come to mind? Tag along salespeople pushing their wares on hapless passersby? Over-the-top television advertisements selling miracle cleaning products or exercise equipment? Charming con artists who can talk anyone out of anything they want? Well, if you thought of any of these, you

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There is Hope for Creative Artists in the Corporate World

Let us face it, artistic and creative people struggle to fit in the corporate world. These people value creative freedom, failing to meet the criterion for most industries, and because of that, the society formed a stereotype that artists are broke. Have you ever encountered someone who told you there is no money doing artistic

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Making Every Cent Count: Marketing Budgets for Small Businesses

When it comes to marketing, the usual spending philosophy is that the sky is the limit. Large corporations often have big marketing budgets and the results obvious to see. However, not all businesses are blessed with a lot of capital. For small businesses, it can be a struggle to find the money needed to keep

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content marketing

Don’t Overlook These 4 Principles in Content Marketing

Content marketing is extensive these days, and businesses are crushing it. It’s time to put your game face on and compete! Content marketing is powerful, especially when it’s carried out strategically and with reliable data backing up the decisions. With many brands and businesses doing the same, it’s up to the marketing team or an

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Six Practical Ways to Grow and Expand Your Business

It is the aspiration of every small and medium-sized enterprise (SME) to grow over time. But even big-scale companies consider further expanding their businesses. However, doing so is not a walk in the park. Whether offering new products or implementing new processes, you must make a few considerations before taking steps. Know that there is such a

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The Practical Marketing Guide for Busy Plumbers

Not all owners of plumbing businesses have the time to come up with marketing ideas. Most plumbers are focused on running their business and improving their customer service. While these are crucial factors in running a business, marketing is just as important. You can offer the best services or quality stainless pipes and fittings, but

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Things Your Business Needs That You Often Forget About

Budding entrepreneurs are so worried about the capital and return on investment that they forget about the other important elements of starting a business. Sure, you have the capital and the products in mind. But what about the other things that can make or break a business? The first rule in a business is not

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What Marketing Strategies Every Business Should Have at Play

There’s a reason why the phrase, “Customer is King”, remains a classic mantra in the business world. Without anyone buying what you’re offering, companies wouldn’t exist or grow into beloved brands like the technology giant Apple or the retail superpower Walmart. Getting people to patronize your products and services, whether it’s the installation of sturdy garage

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The Best Digital Marketing Strategy for Your New Business

Digital marketing consists of various strategies with a common goal: to build sales. Be it print ads, TV commercials, social media ads, and more, you’re ultimately chasing one goal, just taking different routes to reach it. For your new business, choosing the proper route is crucial. Get lost once, and it could be hard to

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