The days of publishing classified ads in newspapers are gone. If you want to hire top-tier talent, your business needs to be online. Online job searching has doubled since 2005. Over 29% of hires worldwide come from online career sites, while 19% came from job boards like Indeed and LinkedIn. However, most of these sites and boards are saturated with listings from a variety of companies. And the biggest ones often catch the best talent. So, what can you do to improve your online recruiting process and attract the best talent?
Make your employer brand irresistible
Apart from strengthening your company’s brand for customers, you should also improve your brand for your recruits. A study from Glassdoor, an online job board, found that over 75% of job seekers are likely to apply for a company if they manage their employer brand properly.
One way to improve your company’s branding is to create a career page on social media platforms like Facebook and LinkedIn. It should be separate from your main page. According to Miick, a leadership consulting firm, it’s vital that customers know the culture of the company they’re joining. As such, your posts should feature your company’s culture through pictures and positive opinions of employees about your company.
Plus, if you get reviews from previous workers, you should reply to them as soon as possible for possible clarification. Glassdoor found that over 80% of its users said that their perception of a company improves when it replies to reviews. Transparency is always good for your branding. And when your prospects see that you have a great workplace, they won’t hesitate to click on the apply button.
Create better job posts
There’s nothing that turns applicants off more than vague or even sketchy job posts. Don’t let your candidates mistake yours for one. Make your job description as detailed yet concise as possible. That means listing down the job’s responsibilities and qualifications in short bulleted form, removing jargon, and sticking to the actual job title instead of trying to be hip. The term “SEO Ninja” will only confuse those who are looking for an SEO analyst position in your company. A proper job description will attract people who are interested in the position.
Make your site mobile-friendly
Over one in five Americans use their smartphones to access the internet, according to the Pew Research Center. The firm also found that over 28% of the U.S. population have used their smartphones to look for work. That is especially true for younger people, as over 53% of them have used their phones for a job search. You don’t want your prospects to click on your website to see overblown pictures or listings that are zoomed in way out of proportion, prompting them to look elsewhere. It may happen because your website is just designed for bigger screens like computers and laptops.
If this is an issue for your site, ask a web designer or developer to make it mobile-friendly. They’ll tweak your website so that it’s responsive enough to adapt to any screen, from large TVs to small, 5-inch smartphone displays.
These days, if you want to find great talent, your company needs to be online. However, with the online job market being saturated with so many companies, it can be hard to stick out from the competition. Use these techniques to attract and retain candidates who are highly interested in your company and the positions it offers.